How do you show growth in children without using height?

That’s the question myself and my team set out to answer. After researching what “growth” means to most parents, we landed on the idea of emotional growth or growing confidence.

A child that feels more physically comfortable and strong will go through life feeling more confident to participate.

Tasks: Idea conception, storyboard development, casting, video shoot and post production

Dealing with urinary incontinence is a sensitive and emotional topic. When ideating the campaign for BD pureWick, we knew we wanted to communicate that emotional support while drawing attention to the life changing product that can immensely improve the lives of women in their homes.

There’s a new TOTAL contact lens that has everyone saying “WOAH”. Conceptualization, storyboard development, video shoot preparation and direction, and finalization.

Complete research, concept, design, photoshoot and testing for the new direction for Alcon's daily lens. This product was a breakthrough global marketing campaign, targeted at Generation Z. We approached this target as the first true digital natives, and dove into how to get our message through to them, in their language -  digitally.

Complete Branding, Photography and Social Media design for this rising creative agency. As a young creative couple, White Rice wanted their brand to appear hip and current with eye catching design.

https://www.instagram.com/white_rice_creative/

Complete research, concept, photoshoot, video shoot and design for FreshLook Color Contact Lenses. With this product being targeted at young women, we asked the question “why should your lips have all the fun?” confirming that switching up your eye color is just as easy as changing your makeup look.

With PRECISION1 contact lenses, anything is possible. With this campaign, we wanted to excite our young target audience with the need for adventure so they could See What Happens while wearing these new lenses. From Print to social media to video, we pulled this campaign through every facet of advertising.

https://www.instagram.com/precision1/

An “Eye Style” social media campaign focusing on ways to refresh your look with color lenses was launched on the social channels the target market already use for style inspiration. The campaign featured relatable, everyday monthly themes, makeup and lens looks created by world-renowned makeup artist Patrick Ta, close-up product shots and additional beauty tips and campaign imagery—reminding the audience that playing with their eye color is just like playing with their makeup and inspiring them to create their own individual look and feel confident in playing with color all year long.

https://www.instagram.com/myeyecolorstudio/

Picking up where 2019’s #thepromisesproject left off, I helped create all-new online video, pre-roll and print ads, using re-purposed footage, stills and original music from the prior year’s campaign. Using the existing assets and creating new assets with our in-house production studio, we found a way to deliver heart-opening creative that would educate and inform parents about Similac’s improved organic offerings AND keep our friends at Similac happy by coming in ahead of schedule and under budget.

With this new lens being long awaited after the massive success of it’s original sphere contact lens, we wanted to ensure our audience that this launch for astigmats was TOTALLY WORTH THE WAIT!

Art directing photography is an integral part of my creative passion. I love to bring together props, lighting and positioning into an impactful image for the viewer to enjoy.

Concept, video/product shoot and production for Causegear’s MADE BY FREE WOMEN handcrafted apparel and accessories. These products are every day purchases that support a day of freedom for your crafter from slavery and poverty through a self-sustaining job.