An “Eye Style” social media campaign focusing on ways to refresh your look with color lenses was launched on the social channels the target market already use for style inspiration. The campaign featured relatable, everyday monthly themes, makeup and lens looks created by world-renowned makeup artist Patrick Ta, close-up product shots and additional beauty tips and campaign imagery—reminding the audience that playing with their eye color is just like playing with their makeup and inspiring them to create their own individual look and feel confident in playing with color all year long.

https://www.instagram.com/myeyecolorstudio/