Picking up where 2019’s #thepromisesproject left off, I helped create all-new online video, pre-roll and print ads, using re-purposed footage, stills and original music from the prior year’s campaign. Using the existing assets and creating new assets with our in-house production studio, we found a way to deliver heart-opening creative that would educate and inform parents about Similac’s improved organic offerings AND keep our friends at Similac happy by coming in ahead of schedule and under budget.